Identifying and pursuing new markets requires you to explore and play outside your traditional business boundaries. It calls for learning and decision-making about how to address new competitors, consumers, customers, partners, suppliers and other market dynamics – at high speed, and in unfamiliar territory.

Entering a new market with an existing product or service is hard enough – but introducing a new innovation into a new market is an even greater strategic challenge. Whatever the “white space”, success depends on understanding the specific opportunities that lie at the intersection of consumer/customer needs, industry trends, and your ability to deliver.

Questions that keep you awake at night:

  • Where are the most exciting areas for growth, and how should we participate?
  • How can we create new rules and change the basis of competition?
  • What are the requirements to play in the new market and what strategies will help us create strategic differentiation and competitive advantage?
  • What kind of technological innovations will open up new markets to drive growth?

InnovationPoint’s approach helps you make sense of the ambiguous, evolving industry landscape and the latent opportunities that lie untapped in the “white space”. We orchestrate a creative yet structured process for exploring, identifying and selecting the best strategies for entering new markets.

Our approach often includes involving a hand-picked cadre of industry Thought Leaders from outside your organization who provide insight into new areas of opportunity. We also help you gain an understanding of the consumer/customer, the business model, and the tactical strategy necessary for entering – and winning – within a new market.

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