Services - New Venture Strategy & Development

New ventures - startups, spin-offs, and special projects - wrestle with many common issues. Challenges include: transforming a technical innovation into a compelling, viable business; prioritizing target markets; rationally queuing product roadmap elements; generating sales traction; attracting experienced senior executives; obtaining funding; managing day-to-day efforts to jump-start the business; or simply getting team members to put egos aside and agree on key issues.

As an emerging business, it is critical to understand strategic alternatives and to act quickly. Your competitive advantage and survival will ultimately be defined by your ability to navigate through uncertainty, by articulating a compelling business vision and model, by prioritizing projects, by rapidly introducing new product and service innovations, and by acting as a cohesive team.

Questions that keep you awake at night:

We have developed an outstanding technology but how can we make sure it forms the basis for a viable company or industry, rather than being viewed just as a feature or a product? What markets do we go after first (and next)? Are there attractive adjacent markets? What product enhancements should we develop first (and next)? How can we demonstrate or improve sales traction? Our founders and Board have constant disagreements. How can we find the common ground so we can get on with building the business?

InnovationPoint brings a holistic approach to emerging businesses that need to accelerate growth. We help startups, spin-offs and new ventures overcome critical challenges by combining our competencies in product and business model development, market entry strategy development, product and service innovation, business process design and operational planning.

In any organization (but especially new ventures) having a top caliber leadership team is essential - but it is not enough. Once in place, these individuals need to work together as a team, egos aside, aligned around a common cause and a shared operational road map. Our facilitated approach creates a team out of an organization's entrepreneurs, business managers, visionaries and pragmatists. Finding common ground among different perspectives, personal styles, values and agendas, we forge agreement on two fundamental questions to a new venture: "What are our business goals and how are we going to achieve them?"

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