Strategic Innovation Recommended Reading List

The following is a brief list of recommended reading on the topics of Business Innovation, New Product Innovation, Customer Insight, Strategic Thinking and Business Creativity.

Business Innovation

Competing for the Future
Gary Hamel & C.K. Prahalad

Managing Strategic Innovation and Change: A Collection of Readings
Michael Tushman (Editor), Philip Anderson (Editor)

Built to Last – Successful Habits of Visionary Companies
Jim Collins

Crossing The Chasm – Marketing and Selling Technology Products to Mainstream Customers
Geoffrey A. Moore

Driving Growth Through Innovation: How Leading Firms are Transforming Their Futures
Robert B. Tucker

The Innovator’s Dilemma
Clayton M. Christensen

Innovate or Evaporate
James M. Higgins

Innovation and Entrepreneurship
Peter Drucker

The Power of Strategy Innovation – A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
Robert E. Johnston Jr., J. Douglas J. Bate

New Product Innovation

The Art of Innovation
Tom Kelley

Customer Insight

How Customers Think: Essential Insights into the Mind of the Market
Gerald Zaltman

Kellogg on Integrated Marketing
Dawn Iacobucci and Bobby Calder (Editors)

Strategic Thinking

Strategic Thinking and the New Science – Planning in the Midst of Chaos, Complexity and Change
T. Irene Sanders

Inevitable Surprises – Thinking Ahead in a Time of Turbulence
Peter Schwartz

The Art of the Long View
Peter Schwartz

Managing the Future: 10 Driving Forces of Change for the Next Century
Robert B. Tucker

Creative Thinking

A Whack on the Side of the Head
Roger Von Oech

Creative Whack Pack (set of cards)
Roger Von Oech

Thinkertoys – A Handbook of Business Creativity
Michael Michalko

Corporate Creativity
Alan Robinson & Sam Stern

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