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Socially Responsible
Innovation
Sustainable. Green. Environmentally conscious.
With significant global trends focused on sustainability, a powerful
consumer driver toward personal health and wellness, and front page
articles in Newsweek, BusinessWeek and other mainstream media on
corporate social responsibility, many forward-looking companies are
quickly recognizing the challenges – and the opportunities – of
socially responsible innovation.
These companies are now wrestling with several
critical topics: tapping into “green” technologies to rethink
product/packaging formulation and manufacturing processes; consumer
demands for non-toxic, family-friendly products; open accountability
and transparent communications about their organization’s
environmental impact; competitors’ “green” claims (whether real or
unfounded); and compliance with Government legislation and other
industry standards.
Putting the rhetoric aside, “walking the talk” of
socially responsible innovation is the most compelling proof point
for consumers and the ultimate competitive weapon for visionary
companies.
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Questions that keep
you awake at night: |
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- What emerging, socially responsible
technologies can we leverage to create long-term competitive
advantage?
- How can we overcome perceptions that
socially responsible products are more expensive and less
effective?
- What kinds of domestic and international
research institutions, companies and other potential
partners should we engage with to develop new technologies,
products and solutions?
- How can we successfully migrate towards
a future that includes socially responsible innovation? How
can we invest in our future without abandoning our past?
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InnovationPoint works with forward-looking
organizations to create socially responsible growth strategies that
are visionary yet actionable, and that demonstrate to consumers,
customers and partners a true commitment to “walking the talk” of Socially
Responsible Innovation.
We help our clients identify and prioritize
opportunities driven by the powerful trends of corporate social
responsibility, emerging technologies and consumer health and
wellness. We also help tackle the tough implementation issues
involved in taking these new innovations to market, from defining
your roadmap for growth, to building stakeholder support, to
balancing resource allocation between core businesses and new
investments, and to creating organizational structures that allow
these new efforts to grow and succeed.
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