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Services - White Space
Opportunity Identification
Identifying “white space” opportunities necessitates exploration
into areas adjacent to but outside your traditional business
boundaries. Unconventional approaches are required to uncover these
high value opportunities and to convert them into attractive
businesses.
Tackling the white space challenge often requires a dual focus –
exploring the intersection of multiple emerging trends and defining
how the convergence of two or more technologies or capabilities
might satisfy powerful latent consumer and/or customer needs.
Whatever the opportunity, you must continually engage in rapid
learning and decision-making around new consumers, customers,
partners, suppliers, competitors, business models and other emerging
marketplace dynamics if you are to achieve success.
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Questions that keep you awake at night:
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- Where are the most promising areas for
new growth?
- How can we best leverage our existing
competencies to create new growth opportunities within and
outside our industry?
- What new competencies will we need to
pursue these new white space opportunities – either through
in-house development or through new partnerships?
- What technological innovations will
support new applications that both ride emerging trends and
address unmet consumer/customer needs?
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InnovationPoint's approach helps uncover opportunities that
lie untapped in the white space. As part of our process, we
typically pull together a hand-picked cadre of expert Thought Leaders
from various fields – within, adjacent to, and outside your industry
– to provide external perspective and insight into emerging areas of
opportunity. We also help you gain an understanding of your
potential consumers, options for business models, explore emerging
channels, and work with you to define the tactical strategy
necessary for entering your new white space markets.
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