The Invisible Advantage is more than just a book on how to create a culture of innovation – it’s a complete tool kit that anyone can use to uncover unique, hidden drivers of innovation and then introduce fresh, intuitive approaches tailored to their organization’s specific environment.

About the Book

The Invisible Advantage springboards off of Soren’s widely popular FastCompany article, 6 Ways to Create a Culture of Innovation by expanding Soren’s ideas and transforming them into a how-to guide for changing the game.

The Invisible Advantage outlines exactly how any organization can create an environment that promotes freethinking, an entrepreneurial spirit, and sustainable value creation at all levels across all functions of an organization. The book ins’t just about the importance of an innovation culture, nor how to emulate the “innovation untouchables” like Google and Apple. It’s a complete tool kit that anyone can use to uncover the unique, hidden drivers of innovation and introduce fresh, intuitive approaches tailored to their organization’s specific environment.

Unlike most books, The Invisible Advantage includes everything an organization needs to actually assess, disrupt, and reshape its culture to get more innovation. It’s not just a book – It’s a toolkit for driving culture change focused on innovation.

Praise for The Invisible Advantage

Culture is the key to innovation, and The Invisible Advantage helps leaders assess, frame, and create a sustainable environment for both innovation and growth.

Rebecca RomanoVice President of Talent Development NBCUniversal

We all know innovation is essential for success. But how to actually get innovation requires a mix of art and science. The Invisible Advantage shows exactly what’s needed to create a long-lasting culture of innovation.

Michael WienerGlobal Business Leader 3M Health Care

Soren nails down the often hidden success factors that lead to real, sustainable innovation.

Alexis EdelsteinTrade Marketing Innovation Red Bull

Soren helped our leadership team assess, design, and build an action plan for further embedding innovation into our culture.

Kevin MartinChief Operating Officer KQED Public Television & Radio, San Francisco

The book simplifies a highly complex topic using practical examples.

Herbert VallierExecutive VP & Chief Human Resources Officer Ascension Health

The Invisible Advantage can help anyone get their arms around how to actually lead the type of culture change that fosters innovation.

David UnderwoodHead of Talent Management & Analytics California State Automobile Association Insurance Group

Soren Kaplan’s deep understanding of both innovation and organizational culture come together in a valuable framework with practical tools.

Flemming PoulfeltProfessor & Vice Dean Copenhagen Business School

The Invisible Advantage delivers on its promise. Working directly with Soren using his questionnaire, interview guide, and frameworks, we rallied our globally disbursed organization to invest in innovation pilot projects, create innovation awards, sponsor idea competitions, and embrace an overall shift in our mindsets and culture.

Jerry YothmentGeneral Manager ArcelorMittal USA

Soren’s insights are both powerful and deeply meaningful. His unique ability to distill complex ideas into simple innovation frameworks and guidelines is inspiring to any organization.

Alan WolpertGeneral Manager, Innovation North America Colgate-Palmolive

Soren’s dynamic style pulls his audience in, gets them processing, and challenges them to think differently. I have had the pleasure of seeing Soren swiftly engage leaders across industries and functions and scope; this book is another great example of his ability to help others drive real organizational change.

Lacey Leone McLaughlinDirector of Executive Education Center for Effective Organizations, University of Southern California

The Invisible Advantage is far more than a book, it’s a portal granting online access to a practical toolkit so powerful that it should be an indispensable guide for anyone charged with driving culture change in an organization.

Matthew MayAuthor, Winning the Brain Game: Fixing the Seven Fatal Flaws of Thinking

In the words of Captain Jack Sparrow – “The problem is not the problem; the problem is your attitude about the problem.” And this goes to the very heart of Soren’s excellent treatise on the Invisible Advantage. Competitive advantage is ultimately about culture, and aligning your organisation’s values, attitudes and behaviors to strike a culture promoting innovation is exactly what this book can help any leader to achieve.

Mark J. LauriePwC Managing Partner & Melbourne Business School PwC Ascent Executive Program

At last a book that rips the invisibility cloak off today’s only defensible competitive advantage: a culture of innovation! It’s what every company wants but very few achieve. Soren shows us how to turn that aspiration into everyday reality by weaving together all the critical success factors for making innovation stick.

Rowan GibsonBestselling author of The 4 Lenses of Innovation

In this entertaining and enlightening read, Soren makes the case that culture is your only lasting competitive advantage. Better yet, he reveals what is really takes to build an innovative culture.

David BurkusAuthor of Under New Management

Soren’s unparalleled thought leadership in organizational culture and innovation come together to create a simple yet powerful framework for inspiring organizational transformation. The Invisible Advantage Map and culture assessment tools will surely become new standards in how we measure, understand, and shape the innovation cultures of our organizations.

Diane NijsDirector, Imagineering Academy NHTV Breda University of Applied Sciences, The Netherlands