It always surprises me that business leaders think they know what’s best for their customers without asking them. Unless you’re Steve Jobs, chances are you won’t know exactly what customers want without doing your due diligence and developing a deep understanding for what makes your customers tick. A Customer Empathy Map is one of the best tools…
One of the most important skills a manager and a business leader must have is the ability to quickly filter through information and ideas to pick the best one for a particular situation. Concept Screening is a process that an organization can use to narrow down the number of ideas that are generated as options for new…
Creating a solid business case is integral to the success of any new opportunity. The right business case can mean the difference between funding your idea and floundering to make it a reality. Many people fail to gain support for their ideas because they fail to create a compelling business case. For over 25 years, I’ve worked with innovation teams within big companies…
How does your team allocate time to driving innovation within your business? The 70-20-10 Rule is a strategy for determining how to allocate time and resources in order to make a successful innovation. Generally, the rule helps organizational stakeholders determine if they should make high risk/high reward innovations or improve upon existing products or…