How to Use the Jobs to be Done Tool to Better Understand Your Target Audience and Drive Innovation in Your Business

How do you develop innovative products and services which truly resonate with your customers? In 2016, the American economist Clayton Christensen wrote an article in the Harvard Business Review titled “Know Your Customers’ ‘Jobs to be Done’,” which highlighted the importance of developing a deeper understanding of your target audience to drive innovation.     As part of…

Innovation Funnel Management System: The Secret Tool to Drive Innovative Product Development in Your Business

There were over 200 different concepts for new products and services written on multi-colored post-its and stuck on every conceivable surface across the conference room in my client’s office. The innovation session had been going on for most of 2 days, yet the participants didn’t look tired. In fact, they were energized. But how on earth…