Working with Dr. Kaplan has taken our thinking on leadership to the next level, leapfrogging from one stimulating thought to the next. Dr. Kaplan offers what every organization needs to take innovation and performance to the next level, especially with the ever changing business environment and challenges we all face every day.

John S. Jordan, CAEExecutive Vice President & CEO, Academy of Family Physicians

Soren’s engaging keynote jump started our event and got the entire audience thinking about how we can transform the healthcare landscape. He tailored his message to our company, worked collaboratively, and delivered both strategic insights and practice ideas that we can use moving forward.

Eric Silfen, MDSenior Vice-President and Chief Medical Officer, Philips Healthcare

Culture is the key to innovation, and The Invisible Advantage helps leaders assess, frame, and create a sustainable environment for both innovation and growth.

Rebecca RomanoVice President of Talent Development NBCUniversal

We all know innovation is essential for success. But how to actually get innovation requires a mix of art and science. The Invisible Advantage shows exactly what’s needed to create a long-lasting culture of innovation.

Michael WienerGlobal Business Leader 3M Health Care

Soren nails down the often hidden success factors that lead to real, sustainable innovation.

Alexis EdelsteinTrade Marketing Innovation Red Bull

Soren helped our leadership team assess, design, and build an action plan for further embedding innovation into our culture.

Kevin MartinChief Operating Officer KQED Public Television & Radio, San Francisco

The book simplifies a highly complex topic using practical examples.

Herbert VallierExecutive VP & Chief Human Resources Officer Ascension Health

The Invisible Advantage can help anyone get their arms around how to actually lead the type of culture change that fosters innovation.

David UnderwoodHead of Talent Management & Analytics California State Automobile Association Insurance Group

Soren Kaplan’s deep understanding of both innovation and organizational culture come together in a valuable framework with practical tools.

Flemming PoulfeltProfessor & Vice Dean Copenhagen Business School

The Invisible Advantage delivers on its promise. Working directly with Soren using his questionnaire, interview guide, and frameworks, we rallied our globally disbursed organization to invest in innovation pilot projects, create innovation awards, sponsor idea competitions, and embrace an overall shift in our mindsets and culture.

Jerry YothmentGeneral Manager ArcelorMittal USA