How the Value Prop Canvas Tool Can Speed Up Innovation

As a consultant, I’ve had the chance to work with some of the world’s biggest businesses and organizations to help guide innovation initiatives and business strategies. What continues to surprise me is how often leaders lack a clear understanding of what the value proposition is that they are providing to customers before developing new products…

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How to Use the Jobs to be Done Tool to Better Understand Your Target Audience and Drive Innovation in Your Business

How do you develop innovative products and services which truly resonate with your customers? In 2016, the American economist Clayton Christensen wrote an article in the Harvard Business Review titled “Know Your Customers’ ‘Jobs to be Done’,” which highlighted the importance of developing a deeper understanding of your target audience to drive innovation.     As part of…

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5 Steps to Run a Successful Virtual Brainstorm Session

Brainstorming is an art and science. Here’s how to help your virtual team generate and prioritize the best ideas.   Over the past 25 years, I have run hundreds of brainstorming workshops for high-performing teams. My sessions are often part of larger strategy and innovation initiatives. But all sessions are focused on the same thing: generate, prioritize, and develop…

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Create Your Customer Problem Statement or Risk Irrelevance

As a consultant, I’ve had the chance to work with some of the world’s biggest businesses and organizations to help guide innovation initiatives and business strategies. What continues to surprise me is how often leaders lack a clear understanding of what problems their customers are actually facing before developing new products and services to meet…

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Create a Customer Empathy Map to Develop Better Products & Services

It always surprises me that business leaders think they know what’s best for their customers without asking them. Unless you’re Steve Jobs, chances are you won’t know exactly what customers want without doing your due diligence and developing a deep understanding for what makes your customers tick. A Customer Empathy Map is one of the best tools…

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