Use this White Space Innovation Tool to Supercharge Your Innovation Efforts

Over the last two decades, I have had the pleasure of working with some of the world’s most innovative business leaders to help develop innovative solutions and services for companies big and small. During that time, I have come across numerous methodologies for coming up with ground breaking innovations, each with their own strengths and weaknesses. The power of the White…

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How the Value Prop Canvas Tool Can Speed Up Innovation

As a consultant, I’ve had the chance to work with some of the world’s biggest businesses and organizations to help guide innovation initiatives and business strategies. What continues to surprise me is how often leaders lack a clear understanding of what the value proposition is that they are providing to customers before developing new products…

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How to Use the Jobs to be Done Tool to Better Understand Your Target Audience and Drive Innovation in Your Business

How do you develop innovative products and services which truly resonate with your customers? In 2016, the American economist Clayton Christensen wrote an article in the Harvard Business Review titled “Know Your Customers’ ‘Jobs to be Done’,” which highlighted the importance of developing a deeper understanding of your target audience to drive innovation.     As part of…

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5 Steps to Run a Successful Virtual Brainstorm Session

Brainstorming is an art and science. Here’s how to help your virtual team generate and prioritize the best ideas.   Over the past 25 years, I have run hundreds of brainstorming workshops for high-performing teams. My sessions are often part of larger strategy and innovation initiatives. But all sessions are focused on the same thing: generate, prioritize, and develop…

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Create Your Customer Problem Statement or Risk Irrelevance

As a consultant, I’ve had the chance to work with some of the world’s biggest businesses and organizations to help guide innovation initiatives and business strategies. What continues to surprise me is how often leaders lack a clear understanding of what problems their customers are actually facing before developing new products and services to meet…

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