5 Steps to Run a Successful Virtual Brainstorm Session

Brainstorming is an art and science. Here’s how to help your virtual team generate and prioritize the best ideas.   Over the past 25 years, I have run hundreds of brainstorming workshops for high-performing teams. My sessions are often part of larger strategy and innovation initiatives. But all sessions are focused on the same thing: generate, prioritize, and develop…

Details

Create Your Customer Problem Statement or Risk Irrelevance

As a consultant, I’ve had the chance to work with some of the world’s biggest businesses and organizations to help guide innovation initiatives and business strategies. What continues to surprise me is how often leaders lack a clear understanding of what problems their customers are actually facing before developing new products and services to meet…

Details

Create a Customer Empathy Map to Develop Better Products & Services

It always surprises me that business leaders think they know what’s best for their customers without asking them. Unless you’re Steve Jobs, chances are you won’t know exactly what customers want without doing your due diligence and developing a deep understanding for what makes your customers tick. A Customer Empathy Map is one of the best tools…

Details

How to Use Concept Screening to Create New Innovative Products and Services

One of the most important skills a manager and a business leader must have is the ability to quickly filter through information and ideas to pick the best one for a particular situation.     Concept Screening is a process that an organization can use to narrow down the number of ideas that are generated as options for new…

Details

How to Create a Business Case to Turn an Idea into a Funded Project

Creating a solid business case is integral to the success of any new opportunity. The right business case can mean the difference between funding your idea and floundering to make it a reality. Many people fail to gain support for their ideas because they fail to create a compelling business case.    For over 25 years, I’ve worked with innovation teams within big companies…

Details

How to use the 70-20-10 Rule to Drive Innovation Within Your Business

How does your team allocate time to driving innovation within your business?    The 70-20-10 Rule is a strategy for determining how to allocate time and resources in order to make a successful innovation. Generally, the rule helps organizational stakeholders determine if they should make high risk/high reward innovations or improve upon existing products or…

Details